Super Saturday is one of the largest Christmas shopping festivals in the United States, which will be on Saturday, December 20, 2025. It is also known as Panic Saturday, the final shopping day before Christmas, and therefore, it is of great importance to both retailers and last-minute shoppers. It is a day of massive sales, overcrowded outlets, and last-minute opportunities to get gifts before the time runs out during the busiest holiday season.
In the case of retailers, Super Saturday is a massive source of revenue, which in many cases even exceeds Black Friday sales. Stores keep longer hours, have special discounts, and are getting ready to receive huge numbers of customers. It is also the ideal shopping day to finish holiday lists, get special deals, and not have the burden of shipping delays that one may experience when shopping too close to the Christmas date.
What Is Super Saturday?
Panic Saturday or Super Saturday is the last Saturday before the evening of Christmas Eve, which is considered one of the great shopping Saturdays in the United States and Poland. Customers crowd the stores to purchase last-minute gifts, as well as the stores take advantage of last-minute sales by staying open longer, offering special deals, and hiring additional workers.
The retail sales during this day may be up to $15 billion, an important highlight in the shopping season during the holidays. In contrast to Black Friday, Super Saturday is rather concentrated on in-store shopping since the standard shipping timelines are already closed, and last-minute customers tend to want products in their possession so that they can deliver them before Christmas.
History of Super Saturday
Super Saturday event was introduced in the early 2000s when retail analysts realized the last Saturday before Christmas as a high sales day. Over the years, it has become a very competitive shopping day, with sometimes the highest revenue than Black Friday because of some last-minute shoppers and highly competitive retail promotions.
Retailers had started to keep longer hours, provide discounts, and hire more workers to handle the huge number of shoppers, and turn it into a retail tradition. Nowadays, it is celebrated by consumers who want to buy at a discounted price and by retailers who want to receive the highest amount of revenue at the end of the year.
When Is Super Saturday?
Super Saturday will take place on Saturday, December 20 in 2025, giving the shoppers five days before Christmas. Such a schedule is perfect for last-minute in-store shopping, and the in-store pickups are planned within a day, as well as giving the opportunity to place the order online and receive it on time.
The actual day varies annually based on the day of the week that Christmas falls on. When Christmas falls on a Thursday (as in 2025), Super Saturday generally falls on December 20, which is the last important weekend of shopping of the year.
What Makes Super Saturday the Biggest Christmas Shopping Event?
The Super Saturday is regarded as the biggest Christmas shopping event since it brings about urgency, special offers, and huge traffic of shoppers. The day brings a feeling of excitement to customers who hurry up to fulfill their holiday gift list, and the retailers take advantage of the highest year-end sales.
Limited-time offers encourage millions of shoppers, and stores do their best to win last-minute consumers to their shops with special deals and longer hours. Super Saturday is a major revenue generating event and one of the most memorable days during the holiday season due to the high traffic, exclusive discounts, and final chance shopping. Below are the main reasons that make this Christmas sales event so special.
- Last-Minute Shopping
Super Saturday is also the last opportunity for shoppers to purchase gifts until Christmas. Most shoppers prefer waiting with the purpose of enjoying a discount and special offers, as well as to avoid the rush when there are early holiday deals. This sense of urgency attracts large in-store traffic as customers want to get their desired gifts immediately.
- High Sales Revenue
This day is very profitable for retailers. It is estimated that some stores can make up to 40 percent of annual holiday revenue during Super Saturday, and the sales exceeded about 15 billion dollars in the U.S. It is thus one of the most significant days of the year for retailers during December, as it usually beats Black Friday in terms of revenue.
- Extended Store Hours
Retailers increase their extended hours and even open stores up to Christmas Eve. It will prevent overcrowding since the shoppers can visit during off times and make their purchases, as well as help the shops regulate the rush of customers.
- Exclusive Discounts
Super Saturday has flash sales and last-minute offers that are not present during any other shopping day. The day is a must-have event for both the retailers and the consumers, as these deals attract shoppers who are searching for the best deals with their tight budgets.
- BOPIS and Same-Day Pickup
Most retailers use Buy Online, Pick Up In-Store (BOPIS) and same-day local delivery options to support the last-minute online consumer. It enables consumers to do their online shopping and have their gifts ready to deliver before Christmas, and creates a combination of convenience and urgency, as well as enhancing the overall sales.
The combination of these factors is the reason why Super Saturday is the largest Christmas shopping event, which not only generates huge traffic but also the highest sales event ever.
How Is Super Saturday Celebrated?
Super Saturday is celebrated through shopping at the retail stores, and people would be rushing to get their Christmas shopping done. The stores have special promotions, longer hours, and in-store experiences that are unique to the store to draw customers.
Online shopping is a major contribution however, because of shipping deadlines, the majority of customers choose to shop in the store or use online gift cards. Retailers use BOPIS (Buy Online, Pick Up In-Store) and pickup options to deliver to last-minute shoppers. Flash discounts, social media campaigns, and email marketing also enhance the Super Saturday experience, where the shoppers are aware of the best deals locally.
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We have a variety of shipping services, including same-day delivery, next-day delivery, and pickup services, which will assist the retailers and shoppers to make the most out of the Super Saturday. Sign up for free now to get affordable Super Saturday delivery before Christmas Eve.
FAQs
- Why do they call it Super Saturday?
Super Saturday is the day before Christmas and the last big shopping Saturday of the year, as the sales are enormous with large crowds of shoppers, and it frequently seems like a panic shopping event.
- How do retailers prepare for Super Saturday?
To meet the high demand of customers, retailers add hours to the store, hire additional employees, provide flash sales, and maximize the use of BOPIS and delivery services.
- What are the shopping trends for Super Saturday?
Customers pay attention to in-store shopping, last-minute presents, discounted bundle deals, and online gift cards, whereas retailers offer discounted offers and extended working hours.
- Is Super Saturday better than Cyber Monday?
Super Saturday is more compatible with in-store shopping at the last minute, whereas Cyber Monday is more appropriate for online purchases. Super Saturday creates intense traffic and urgent sales, which is why it is better than Cyber Monday and Black Friday.
- What are the best marketing strategies for Super Saturday?
Promotional tactics such as email campaigns, social media promotions, flash deals, local promotions, and BOPIS optimization are the best Super Saturday marketing strategies to reach last-minute shoppers.
- What are the top Super Saturday deals at the top US stores?
During Super Saturday, stores such as Walmart, Target, Best Buy, Macy's, Amazon, and Sephora have exclusive discounts, bundle deals, and last-minute gift packages.
